html,body{margin:0;background:#EFE9DE;}
/* =====================================================================
masa — offer page v2
---------------------------------------------------------------------
DESIGN STANDARD (established here — reuse across all masa pages)
PALETTE "friendly instrument" — warm linen + forest ink + one clay pop
(Braun / Teenage Engineering); amber is the tiny LED accent.
bg #EFE9DE linen · surface #E6E0D2 panel · sunk #E0D9C8 · line #D6CFBE
ink #22342E forest · ink-soft #5C6B62
terra #D8663F the one pop (clay) · ochre #E0A24C amber LED
TYPEFACE system sans (Helvetica Neue) · Nanum Pen Script (hand accent)
TYPE SCALE (weights/line-heights fixed so headings never inherit body 1.6)
display/h1 clamp(40,8vw,78) w800 lh 1.02 ls -.03em lowercase
h2 clamp(25,4vw,36) w800 lh 1.10 ls -.02em lowercase
h3 18 w800 lh 1.25
lead clamp(18,2.4vw,21) lh 1.5
body 17 lh 1.6
small 14 lh 1.5
label 11.5 w700 ls .09em uppercase
hand Caveat 700 (embedded) — warm accent only
SPACING section 52px (40 mobile) · card pad 22/20 · gap 16
RADII lg 16 · md 12 · pill 999
===================================================================== */
.st{
--sp:52px;
background:var(--bg); color:var(--ink);
font-family:system-ui,-apple-system,"Helvetica Neue",Arial,sans-serif; font-size:17px; line-height:var(--lh-body);
-webkit-font-smoothing:antialiased;
}
.st *{box-sizing:border-box;}
.wrap{max-width:920px;margin:0 auto;padding:22px 22px 90px;}
.disp{font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;font-weight:800;letter-spacing:-.03em;text-transform:lowercase;text-wrap:balance;}
.hand{font-family:"MasaPen","Bradley Hand","Snell Roundhand",cursive;font-size:30px;color:var(--terra);line-height:1.15;}
.lbl{font-size:11.5px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;color:var(--terra);margin:0 0 10px;}
.lbl-soft{color:var(--ink-soft);}
/* top bar */
.bar{display:flex;justify-content:space-between;align-items:center;padding:6px 0 22px;}
.brand{display:inline-flex;align-items:center;gap:10px;font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;font-weight:800;font-size:20px;letter-spacing:-.01em;}
.mark{width:16px;height:16px;border-radius:63% 37% 54% 46% / 55% 48% 52% 45%;background:var(--terra);}
.bar .place{font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-soft);}
/* ---- dough companion: flat, eyes only ---- */
.buddy{width:96px;height:90px;position:relative;flex-shrink:0;animation:breathe 4.8s ease-in-out infinite;}
.buddy .blob{position:absolute;left:2px;bottom:0;width:92px;height:86px;border-radius:62% 38% 55% 45% / 58% 52% 48% 42%;background:var(--terra);}
.buddy .eye{position:absolute;top:41%;width:11px;height:11px;border-radius:50%;background:var(--bg);animation:blink 5s infinite;}
.buddy .eye.l{left:33%;} .buddy .eye.r{left:57%;}
@keyframes breathe{0%,100%{transform:translateY(0) scale(1);}50%{transform:translateY(-3px) scale(1.03);}}
@keyframes blink{0%,7%,100%{transform:scaleY(1);}3.5%{transform:scaleY(.15);}}
/* hero */
.hero{padding:14px 0 40px;}
.eyebrow{font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--terra);margin:0 0 16px;}
h1{font-size:clamp(38px,6vw,60px);line-height:1.05;margin:0;}
h1 em{font-style:normal;color:var(--terra);}
.lede{font-size:clamp(18px,2.4vw,21px);color:var(--ink-soft);max-width:54ch;margin:24px 0 0;line-height:1.5;}
.cta-row{display:flex;align-items:center;gap:20px;margin-top:30px;flex-wrap:wrap;}
.btn{display:inline-block;font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;font-weight:800;font-size:16px;color:var(--bg);
background:var(--ink);border:none;border-radius:var(--r-md);padding:15px 28px;text-decoration:none;cursor:pointer;text-transform:lowercase;
transition:transform .12s cubic-bezier(.2,.9,.3,1),background .25s;}
.btn:hover,.btn:focus-visible{transform:translateY(-3px);background:var(--terra);outline:none;}
.btn:focus-visible{box-shadow:0 0 0 3px var(--amber);}
.heroband{display:flex;align-items:center;gap:26px;margin-top:44px;flex-wrap:wrap;}
.heroband p{margin:0;color:var(--ink-soft);font-size:15px;max-width:44ch;flex:1 1 240px;}
/* sections */
section{padding:var(--sp) 0;border-top:1px solid var(--line);margin-top:44px;}
h2{font-size:clamp(24px,3.4vw,34px);line-height:1.12;margin:0 0 16px;}
.sub{color:var(--ink-soft);max-width:58ch;margin:0 0 26px;}
.pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--gap);}
.pillar{background:var(--surface);border:1px solid var(--line);border-radius:var(--r-lg);padding:22px 20px;}
.pillar .k{font-size:11px;font-weight:700;letter-spacing:.07em;text-transform:uppercase;color:var(--terra);margin-bottom:10px;}
.pillar h3{font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;font-weight:800;font-size:18px;line-height:1.25;margin:0 0 8px;}
.pillar p{margin:0;font-size:14px;color:var(--ink-soft);line-height:1.5;}
/* ---- range switcher (your site looks like you) ---- */
.range .switch{display:flex;gap:8px;flex-wrap:wrap;margin:0 0 6px;}
.sbtn{font-size:12.5px;font-weight:700;cursor:pointer;background:var(--surface);color:var(--ink);border:1px solid var(--line);border-radius:999px;padding:8px 15px;transition:transform .12s,background .15s;}
.sbtn:hover{transform:translateY(-2px);}
.sbtn:focus-visible{outline:none;box-shadow:0 0 0 3px var(--amber);}
.sbtn[aria-pressed="true"]{background:var(--terra);color:#fff;border-color:var(--terra);}
.seg{font-size:12px;color:var(--ink-soft);margin:14px 0 12px;font-weight:600;}
.frame{border:1px solid var(--line);border-radius:18px;background:var(--sunk);padding:10px;box-shadow:0 20px 44px -26px rgba(43,40,35,.4);}
.dots{display:flex;gap:6px;padding:8px 10px;}
.dots i{width:10px;height:10px;border-radius:50%;background:var(--line);}
.screen2{border-radius:11px;overflow:hidden;min-height:330px;position:relative;}
.scene{display:none;min-height:330px;padding:34px 30px;position:relative;}
.scene.on{display:block;animation:fade .35s ease;}
@keyframes fade{from{opacity:0;}to{opacity:1;}}
.range .foot2{margin-top:22px;}
.range .foot2 .big{font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;font-weight:800;font-size:clamp(20px,3vw,26px);text-transform:lowercase;letter-spacing:-.01em;margin:0;}
.range .foot2 p{color:var(--ink-soft);font-size:14px;margin:8px 0 0;}
.s-wellness{background:linear-gradient(160deg,#F3EDE7,#E9EEE6);color:#3E4A40;font-family:Georgia,serif;}
.s-wellness .logo{font-size:26px;letter-spacing:.02em;font-style:italic;}
.s-wellness .t{font-size:13px;letter-spacing:.28em;text-transform:uppercase;color:#8AA08C;font-family:system-ui;margin-top:4px;}
.s-wellness h4{font-weight:400;font-size:32px;line-height:1.2;margin:26px 0 0;max-width:22ch;}
.s-wellness .b{display:inline-block;margin-top:22px;background:#C99C9C;color:#fff;border-radius:999px;padding:12px 26px;font-family:system-ui;font-size:14px;}
.s-wellness .orb{position:absolute;right:-30px;top:-30px;width:150px;height:150px;border-radius:50%;background:radial-gradient(circle at 40% 35%,#DCC7C7,#B7CDB5);opacity:.5;}
.s-bold{background:#141414;color:#fff;font-family:"Arial Black","Helvetica Neue",sans-serif;}
.s-bold .logo{font-weight:900;font-size:22px;letter-spacing:-.02em;color:#F5D000;}
.s-bold h4{font-weight:900;font-size:clamp(38px,9vw,62px);line-height:.9;letter-spacing:-.03em;text-transform:uppercase;margin:20px 0 0;}
.s-bold h4 span{color:#F5D000;}
.s-bold .t{font-size:12px;color:#E23B2E;letter-spacing:.1em;text-transform:uppercase;margin-top:14px;font-family:system-ui;}
.s-bold .b{display:inline-block;margin-top:20px;background:#F5D000;color:#141414;font-weight:900;padding:14px 28px;text-transform:uppercase;font-size:14px;}
.s-retro{background:#F3E4C8;color:#2A2018;font-family:"Cooper Black",Georgia,serif;}
.s-retro .logo{font-size:30px;color:#C0392B;text-shadow:2px 2px 0 #2A2018;}
.s-retro .t{font-family:Georgia,serif;font-style:italic;font-size:15px;color:#6B5A3E;margin-top:2px;}
.s-retro h4{font-size:36px;line-height:1.05;margin:22px 0 0;color:#2A2018;max-width:16ch;}
.s-retro .star{position:absolute;right:26px;top:26px;width:84px;height:84px;border-radius:50%;background:#C0392B;color:#F3E4C8;display:flex;align-items:center;justify-content:center;text-align:center;font-size:13px;line-height:1.1;transform:rotate(-12deg);box-shadow:3px 3px 0 #2A2018;}
.s-retro .b{display:inline-block;margin-top:20px;background:#2A2018;color:#F3E4C8;border-radius:8px;padding:12px 26px;font-family:Georgia,serif;font-size:15px;}
.s-aero{background:linear-gradient(160deg,#7FD4F0,#B6E88A);color:#0B3B52;font-family:"Segoe UI",system-ui,sans-serif;}
.s-aero .card{background:linear-gradient(180deg,rgba(255,255,255,.92),rgba(255,255,255,.72));border-radius:18px;padding:24px;box-shadow:0 10px 30px -12px rgba(11,59,82,.4),inset 0 1px 0 #fff;}
.s-aero .logo{font-weight:700;font-size:24px;color:#0E6E9E;}
.s-aero .t{font-size:13px;color:#3C7A94;margin-top:2px;}
.s-aero h4{font-weight:600;font-size:28px;line-height:1.15;margin:16px 0 0;color:#0B3B52;max-width:20ch;}
.s-aero .b{display:inline-block;margin-top:20px;background:linear-gradient(180deg,#57C1EC,#2E97C9);color:#fff;border-radius:999px;padding:12px 26px;font-size:14px;}
.s-aero .bubble{position:absolute;width:70px;height:70px;border-radius:50%;right:24px;bottom:24px;background:radial-gradient(circle at 35% 30%,rgba(255,255,255,.9),rgba(255,255,255,.1));}
/* how it works — sequence with arrow connectors */
.flow{display:flex;align-items:stretch;gap:12px;}
.fstep{flex:1 1 0;background:var(--surface);border:1px solid var(--line);border-radius:var(--r-md);padding:18px;}
.fstep .fk{font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--terra);display:block;margin-bottom:8px;}
.fstep p{margin:0;font-size:14px;}
.fstep.mid{border-color:var(--terra);}
.arrow{display:flex;align-items:center;justify-content:center;color:var(--terra);font-size:22px;font-weight:700;flex:0 0 auto;}
/* what's handled — plain editorial content, NOT a control panel */
.care{margin-top:30px;}
.care .care-h{font-weight:800;font-size:18px;text-transform:lowercase;letter-spacing:-.01em;margin:0 0 6px;}
.care-lead{font-size:15px;color:var(--ink-soft);margin:0 0 18px;max-width:62ch;}
.care-list{display:grid;grid-template-columns:repeat(3,1fr);gap:18px 20px;}
.care-item{display:flex;gap:10px;align-items:flex-start;}
.care-item .ck{color:var(--terra);font-weight:800;flex:0 0 auto;line-height:1.45;}
.care-item b{display:block;font-weight:700;font-size:15px;}
.care-item span{font-size:13px;color:var(--ink-soft);line-height:1.45;}
@media(max-width:720px){ .care-list{grid-template-columns:1fr;} }
/* compare — them vs masa, icons make the side unambiguous */
.compare{border:1px solid var(--line);border-radius:14px;overflow:hidden;}
.crow{display:grid;grid-template-columns:1fr 1fr;}
.crow+.crow{border-top:1px solid var(--line);}
.crow>div{padding:15px 16px;font-size:14px;line-height:1.4;display:flex;gap:9px;}
.crow .ic{flex:0 0 auto;font-weight:800;}
.crow .them{color:var(--ink-soft);background:var(--bg);}
.crow .them .ic{color:var(--ink-soft);}
.crow .us{color:var(--ink);background:var(--surface);border-left:2px solid var(--terra);}
.crow .us .ic{color:var(--terra);}
.chead>div{font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;padding:12px 16px;}
.chead .them{color:var(--ink-soft);}
.chead .us{color:var(--terra);}
.replace{border:1px solid var(--line);border-radius:14px;overflow:hidden;}
.rrow{display:flex;justify-content:space-between;align-items:baseline;gap:16px;padding:14px 20px;border-bottom:1px solid var(--line);}
.rrow .rx{color:var(--ink-soft);text-decoration:line-through;text-decoration-color:var(--terra);}
.rrow .rp{font-weight:600;white-space:nowrap;font-variant-numeric:tabular-nums;}
.rtotal{padding:16px 20px;background:var(--ink);color:var(--bg);font-size:15px;}
/* plans */
.starter{display:flex;justify-content:space-between;align-items:center;gap:20px;background:var(--surface);border:1px solid var(--line);border-radius:var(--r-lg);padding:20px 24px;margin-bottom:16px;flex-wrap:wrap;}
.starter h3{margin:0 0 6px;font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;font-weight:800;font-size:19px;}
.starter .tag{font-size:10px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--terra);}
.starter p{margin:6px 0 0;font-size:14px;color:var(--ink-soft);max-width:60ch;}
.starter .p{font-weight:700;font-size:26px;white-space:nowrap;font-variant-numeric:tabular-nums;}
.starter .p small{font-size:12px;color:var(--ink-soft);font-weight:400;}
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--gap);}
.plan{background:var(--surface);border:1px solid var(--line);border-radius:var(--r-lg);padding:22px 20px;display:flex;flex-direction:column;}
.plan.feat{border-color:var(--terra);box-shadow:0 0 0 1px var(--terra);}
.plan .pn{font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;font-weight:800;font-size:19px;}
.plan .pp{font-weight:700;font-size:28px;color:var(--terra);margin:6px 0 2px;font-variant-numeric:tabular-nums;}
.plan .pp small{font-size:12px;color:var(--ink-soft);font-weight:400;}
.plan .pd{margin:4px 0 14px;font-size:14px;color:var(--ink-soft);}
.plan ul{margin:0;padding-left:16px;}
.plan li{font-size:13.5px;margin:6px 0;}
.founding{margin-top:20px;background:var(--surface);border:1px solid var(--line);border-left:5px solid var(--terra);border-radius:var(--r-md);padding:14px 18px;font-size:14.5px;}
.founding b{font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;}
.ownnote{margin-top:16px;font-size:14px;color:var(--ink-soft);}
.blocks{display:flex;flex-direction:column;gap:10px;}
.blk{display:grid;grid-template-columns:1fr auto;gap:6px 20px;background:var(--surface);border:1px solid var(--line);border-radius:var(--r-md);padding:16px 20px;}
.blk .bn{font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;font-weight:800;font-size:16px;}
.blk .bt{font-size:11px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;color:var(--terra);white-space:nowrap;padding-top:3px;}
.blk .bd{grid-column:1/-1;font-size:14px;color:var(--ink-soft);}
/* case study + proof slot */
.proof{background:var(--ink);color:var(--bg);border-radius:18px;padding:30px 28px;}
.proof .k{font-size:11px;font-weight:700;letter-spacing:.07em;text-transform:uppercase;color:var(--amber);}
.proof h3{font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;font-weight:800;font-size:22px;line-height:1.25;margin:8px 0 12px;}
.proof p{margin:0;color:var(--bg);opacity:.85;max-width:60ch;}
.proof .meta{margin-top:14px;font-size:12px;opacity:.65;font-weight:600;letter-spacing:.03em;}
.shot{margin-top:18px;border:1px dashed rgba(246,241,231,.4);border-radius:12px;min-height:150px;display:flex;align-items:center;justify-content:center;text-align:center;padding:20px;font-size:13px;color:rgba(246,241,231,.65);}
.quote{margin-top:18px;border-left:3px solid var(--amber);padding:4px 0 4px 16px;}
.quote p{font-size:16px;opacity:.95;font-style:italic;}
.quote .who2{margin-top:8px;font-size:13px;opacity:.7;font-style:normal;}
/* the person behind it */
.who{display:flex;gap:26px;align-items:flex-start;background:var(--surface);border:1px solid var(--line);border-radius:18px;padding:28px 26px;flex-wrap:wrap;}
.who .face{width:88px;height:88px;border-radius:20px;flex-shrink:0;background:var(--terra);
display:flex;align-items:center;justify-content:center;color:var(--bg);font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;font-weight:800;font-size:34px;}
.who .body{flex:1 1 320px;}
.who .body p{margin:0 0 12px;font-size:15.5px;line-height:1.6;}
.who .sig{color:var(--terra);}
.who .sig b{font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;}
.promise{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--gap);}
.prom{background:var(--surface);border:1px solid var(--line);border-radius:var(--r-lg);padding:22px 20px;}
.prom .k{font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--terra);margin-bottom:8px;}
.prom h3{font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;font-weight:800;font-size:17px;line-height:1.25;margin:0 0 8px;}
.prom p{margin:0;font-size:14px;color:var(--ink-soft);line-height:1.5;}
.how{display:grid;grid-template-columns:1fr 1fr;gap:10px 30px;margin-bottom:8px;}
.how p{margin:0;font-size:14.5px;color:var(--ink-soft);padding-left:14px;border-left:2px solid var(--terra);}
.cta{text-align:center;padding-top:56px;}
.cta h2{margin-bottom:22px;}
.footer{text-align:center;margin-top:26px;font-size:12px;font-weight:600;letter-spacing:.03em;color:var(--ink-soft);}
/* living demo — auto-updating feed, real data */
.live{border:1px solid var(--line);border-radius:16px;background:var(--surface);overflow:hidden;max-width:470px;}
.live-top{display:flex;align-items:center;gap:9px;padding:12px 18px;border-bottom:1px solid var(--line);font-size:11.5px;font-weight:700;letter-spacing:.05em;text-transform:uppercase;color:var(--ink-soft);}
.live-dot{width:9px;height:9px;border-radius:50%;background:var(--terra);animation:livepulse 2s ease-in-out infinite;}
@keyframes livepulse{0%,100%{box-shadow:0 0 0 0 rgba(216,102,63,.5);}50%{box-shadow:0 0 0 7px rgba(216,102,63,0);}}
.live-feed{position:relative;height:66px;}
.live-item{position:absolute;inset:0;display:flex;align-items:center;padding:0 18px;font-size:15px;opacity:0;transition:opacity .5s ease;}
.live-item.on{opacity:1;}
.live-item b{color:var(--terra);font-weight:800;margin-right:9px;white-space:nowrap;}
.buddy-wrap{display:inline-block;transition:transform .4s cubic-bezier(.3,.9,.4,1);will-change:transform;}
/* faq — factual competitor comparison, AI-search friendly */
.faq{display:flex;flex-direction:column;gap:10px;}
.faq details{background:var(--surface);border:1px solid var(--line);border-radius:var(--r-md);padding:0 20px;}
.faq summary{cursor:pointer;list-style:none;padding:16px 0;font-weight:700;font-size:15.5px;display:flex;justify-content:space-between;align-items:center;gap:14px;}
.faq summary::-webkit-details-marker{display:none;}
.faq summary::after{content:"+";color:var(--terra);font-weight:800;font-size:20px;line-height:1;}
.faq details[open] summary::after{content:"\2013";}
.faq .a{padding:0 0 18px;font-size:14.5px;color:var(--ink-soft);line-height:1.55;}
/* small-label contrast on cream (WCAG AA) */
.lbl,.eyebrow,.pillar .k,.prom .k,.starter .tag,.blk .bt,.fstep .fk{color:#A24A22;}
/* ---------- responsive ---------- */
@media(max-width:720px){
.st{--sp:40px;}
.pillars,.plans,.promise{grid-template-columns:1fr;}
.how{grid-template-columns:1fr;}
.flow{flex-direction:column;}
.arrow{transform:rotate(90deg);padding:2px 0;}
/* compare stays two-column (them left, masa right) — icons keep it legible */
.crow>div{padding:13px 12px;font-size:13px;}
}
@media(prefers-reduced-motion:reduce){ .buddy,.buddy .eye,.scene.on{animation:none;} }
.lang{display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:700;letter-spacing:.04em}
.lang a{color:var(--ink-soft);text-decoration:none}
.lang a.on{color:var(--ink)}
.lang .sep{color:var(--line)}
.stickycta{position:fixed;left:0;right:0;bottom:0;z-index:50;background:var(--surface);border-top:1px solid var(--line);transform:translateY(110%);transition:transform .32s ease;}
.stickycta.show{transform:translateY(0);}
.stickycta-in{max-width:1080px;margin:0 auto;padding:11px 20px;display:flex;align-items:center;justify-content:space-between;gap:16px;}
.stickycta-tx{font-weight:700;font-size:14px;color:var(--ink);}
.stickycta .btn{padding:10px 20px;font-size:14px;}
@media(max-width:560px){.stickycta-tx{display:none;} .stickycta-in{justify-content:center;} .stickycta .btn{width:100%;text-align:center;}}
@media(prefers-reduced-motion:reduce){.stickycta{transition:none;}}